CASE STUDY
From 30 days to under a week for sales-ready leads
Incremental pipeline in 90 days from reactivated account
Surge in engagement from targeted campaigns
Reach expansion across buyer personas and regions
A national B2B distributor was struggling to drive meaningful engagement across their fragmented customer base of contractors, resellers, and small retailers. Generic outbound emails and mass digital ads yielded low response rates and minimal pipeline movement. Their legacy campaigns failed to differentiate high-intent buyers from casual browsers, causing sales teams to chase cold leads while high-value accounts slipped through the cracks.
We rebuilt their demand engine from the ground up—starting with segmented personas mapped to SKU-level buying behavior and sales cycle velocity. AI agents launched multichannel campaigns with dynamic creative tailored to buyer roles, industries, and lifecycle stage—testing messaging on LinkedIn, Google, and niche trade platforms. Campaigns were optimized in real time for engagement, while RevOps workflows were redefined to align SQL definitions with true intent signals.
When legacy snacks met digital sprawl, we wired AI into demand gen—testing creatives, tuning spend, and turning awareness into bite-by-bite growth.
Where chemistry meets conversion, we fueled growth for energy materials—using AI to target engineers, trigger intent, and ignite pipeline velocity.
Specialty retail meets surgical GTM—AI tests, tunes, and times every move to convert browsers into buyers with less spend and more signal.