BingYune Chen
CEO & Managing Partner
Our culture is our product.
Proven. Passionate. Intentional.
Who We Are
Every decision we make is grounded in our values—ownership, connectedness, intentionality, and partnership. We act with focus, strive for excellence, grow by giving first, and leave nobody behind.
Our client promise
We partner for the long haul.
It’s a two-way street, and we’re happy to go first.
We don’t sell dependency.
We build with the intent to handover, not hold hostage.
We don’t chase scope.
When mistakes happen, we fix them. Fast.
We don’t waste your time.
We are proven, we are smart, but we’re not “those” people in the room 😉
We don’t do bait-and-switch.
We say what we’re going to do, and we do what we say.
We know tech, but we’re here for people.
We don’t just automate. We elevate.
our commitment is clear
At Active, our Proven Leaders set the Vision. Our Powerful Agents drive the Velocity.
The Core Leading the Scale
Shawna Strickland
Director, Marketing
Raj Khare
Director, Engineering
Courtney Schultz
Director, Consulting
Ashley Bryan
Senior Manager, Consulting
Fabia Nazar
Staff Engineer
Ali Fraz
Senior Consultant
James Hampton
Senior Consultant
Mishal Zahra
Senior Engineer
Sheharyar Ahmad
Senior Engineer
Tanveer Ahmed
Senior Engineer
Zeshan Mumtaz
Senior Engineer
“A curated look at the strategists, architects, engineers and operators leading our most important engagements and solutions. Around them is a global constellation of in-house and on-demand experts, platform specialists, and intelligent systems that allow us to move with speed and scale.”
Our Agentic Team
Adrian
Journey Simulator
Simulates buyer journeys to find friction, optimize alignment, and guide GTM improvements.
Anika
Lead Scorer
Scores leads using behavioral signals and firmographics to improve targeting and routing.
Arun
Lead Router
Routes MQLs between marketing, sales, and service workflows, flagging handoff gaps.
Carlos
Media Optimizer
Adjusts bids and budgets across channels based on live performance and cost efficiency.
Claire
Campaign Analyst
Detects campaign fatigue and surfaces underperforming segments and creative assets.
Daniel
Content Generator
Generates creative assets that match brand voice and fit channel, persona, and cadence.
Danielle
Content Localizer
Adapts creative assets to local languages, regions, and cultural standards with consistency.
David
Competitive Researcher
Monitors competitor messaging and design trends to inform brand updates and positioning.
Elena
Journey Orchestrator
Delivers personalized touchpoints triggered by behavior across email, chat, or SMS.
Emily
Churn Mitigator
Detects churn risk signals and initiates recovery workflows to keep customers engaged.
Eric
Lead Escalator
Escalates high-intent leads for human follow-up using engagement patterns and timing.
Grace
Attribution Analyst
Applies custom models to track revenue contribution across campaigns and touchpoints.
Isabel
Insight Broadcaster
Pushes insights into Slack, Teams, or CRM so teams can act quickly on performance signals.
Jake
Stack Optimizer
Identifies tool redundancies and licenses to reduce cost and simplify your ecosystem.
Julian
System Strategist
Advises what tech to retire, migrate, or consolidate and sequences changeover activities.
Katherine
API Mapper
Auto-generates field mappings and workflows to speed up platform configuration projects
Lina
Build Tester
Runs automated tests in CI/CD pipelines to ensure safe and error-free deployments
Lucia
Data Auditor
Checks for schema mismatches, duplication, and integrity issues across your data layers
Lukas
Documentation Writer
Builds lineage and documentation maps to improve trust and transparency in datasets
Malik
Insight Extractor
Finds trends and behaviors across segments that help teams take faster action
Marco
Agile Coordinator
Automates sprint operations and reporting to help teams execute more predictably
Maya
Project Forecaster
Forecasts delivery timelines using sprint data, capacity, and scope complexity
Monica
Model Simulator
Tests new org structures to find gaps and risks before rollout and adoption
Nathan
Investment Modeler
Simulates future impact of initiatives to help prioritize programs and resources
Nico
Process Miner
Reconstructs workflows from system data to uncover inefficiencies and waste
Priya
Automation Strategist
Finds tasks with automation potential and suggests improvements to process flow
Raj
Team Trainer
Delivers training, nudges, and support during org changes to improve adoption
Rohan
Feedback Synthesizer
Collects and summarizes employee feedback to guide leadership decision making
Sophie
Compliance Scanner
Scans systems and workflows for policy violations and security or regulatory risks
Victor
Incident Handler
Initiates remediation steps and response plans when a security event is detected
our commitment is clear
We’ve never had to be diverse.We live it because it’s our everyday.
↑0M+
Committed to Zone Investment
>0%
Female Employees In-house & Leadership
>0%
Minority Employees In-house
>0%
HUBZone partnerships across 3 markets