CASE STUDY
From fragmented regional lists to a global demand engine.
Sales motions re-aligned with actual buyer journeys.
AI-identified accounts via behavioral segmentation.
Attributed to GTM system overhaul and re-routing logic.
A global manufacturer of industrial automation systems was struggling to scale sales efficiency across regions. Disjointed CRM systems, siloed marketing automation, and inconsistent lead scoring left commercial teams flying blind. Launching into new verticals only compounded the chaos—buyers were being missed, handoffs were breaking, and teams couldn’t tell which strategies were working. Without a unified GTM engine, growth felt more like guesswork than strategy.
We mapped the company’s full GTM value chain—audiences, funnels, and revenue touchpoints—then rebuilt it into an integrated architecture powered by intelligent orchestration. AI agents simulated buyer journeys across segments and geographies, highlighting breakdowns in handoff and timing. These insights were operationalized directly into Salesforce and Pardot, where routing logic, lead scoring, and campaign flows were redefined. The result: a global GTM system that adapts to market signals and drives results across borders.
For aviation, we grounded silos and launched a GTM engine that reads intent, routes leads, and fills premium seats before competitors even taxi out.
We reengineered fintech GTM—wiring AI through CRM logic, syncing revenue signals, and orchestrating sharper, faster moves across every market.