CASE STUDY

Playbook reinvented: Restructuring a legacy sports brand for high-velocity growth

Travel & EntertainmentBusiness & Operating Model Transformation

IMPACT SUMMARY

72%

Increase in cross-team project velocity

From planning to execution in weeks, not months

5x

Faster sponsorship deal cycles

Negotiation-to-close cycle compressed via better role clarity

+4.6M

Revenue growth within 12 months

New commercial model unlocked untapped value

35%

Reduction in operational overhead

Leaner structure reduced redundancy and boosted ROI

Project Snapshot

A sports league, facing declining fan engagement and stagnant revenue, struggled with internal silos, overlapping roles, and outdated workflows. Sponsorships were slow to close, digital initiatives were under-resourced, and innovation repeatedly stalled at the execution stage. Leadership knew the game had changed—but their organization hadn’t kept up. Without a clear model for cross-functional coordination and accountability, opportunities kept slipping through the cracks

Our Solution

We architected a modern operating model that redefined how the organization worked—aligning commercial, digital, and operational teams around shared goals and clear decision rights. Using AI-driven simulations, we stress-tested proposed structures, highlighted coordination risks, and refined workflows before implementation. The result: a faster, more focused, and scalable organization ready for the next era of sport.

SERVICE MIX

Operating Model DesignProcess OptimizationAI-Driven Role SimulationChange Enablement

RELATED CASE STUDIES

Move past the hype. Get real world results – fast.

Get started