CASE STUDY
Reduced campaign launch time from monthly to bi-weekly.
More MQLs progressing to SQLs and opportunities.
Automated routing and scoring lifted lead volume.
Attributed directly to marketing-sourced pipeline
A global specialty chemicals manufacturer faced critical delays and disconnects across its go-to-market systems. Multiple CRM, email, and campaign platforms created fragmentation across regions and business units. Lead data was incomplete, scoring was manual, and sales handoffs were inconsistent—leading to missed opportunities and wasted spend. Marketing Ops was overwhelmed with reactive troubleshooting, unable to scale campaigns or prove ROI. Leadership knew that without a unified, intelligent foundation, their revenue engine would stall in a competitive, margin-tightening environment.
We rebuilt the client’s marketing operations from the ground up—consolidating tech stacks across 6 regions into a single, streamlined ecosystem anchored in HubSpot, Segment, and Salesforce. AI agents mapped integration gaps, cleaned schemas, and flagged sync errors in real time. We redefined MQL criteria, automated scoring, and built robust routing rules to ensure every lead hit the right sales desk, instantly. Reporting pipelines were rebuilt for full-funnel attribution, and ops teams were trained for long-term self-sufficiency. The result: a high-velocity, insight-driven system that connects marketing strategy directly to commercial results.
For a brand built on taste, we blended martech to match—mixing data, speed, and automation into a stack that scaled as fast as thirst for the product.
In telecom’s race for relevance, we rebuilt the marketing core—syncing systems, scoring leads, and fueling go-lives as fast as networks light up.