CASE STUDY
Active Digital
Through smarter routing and scoring
Across five legacy systems
Within two quarters of go-live
A telecom provider was hitting growth ceilings due to outdated marketing infrastructure. Fragmented tools, inconsistent lead scoring, and misaligned automation logic made campaign execution slow and unpredictable. Sales teams received poorly qualified leads, marketing couldn’t prove its impact, and the entire GTM motion lagged behind competitors embracing real-time personalization and smarter orchestration.
We re-architected their marketing stack around a unified GTM model—integrating Salesforce, Marketo, and Segment into a compliant, high-performance engine. AI agents accelerated configuration, mapped data flows, and optimized automation logic, while consultants embedded with RevOps to define scoring models and reporting pipelines. In less than 90 days, the client went from bottlenecks to a real-time, insight-led GTM system—capable of scaling campaigns, proving ROI, and fueling sales with precision-qualified leads.
In specialty chemicals, we engineered a martech reaction—fusing fragmented tools into a high-pressure system that routed leads and converted with precision.
For a brand built on taste, we blended martech to match—mixing data, speed, and automation into a stack that scaled as fast as thirst for the product.